Texas Scorpions Name Dan's Bagels the Official Bagel Shop of the Organization

NORTHLAKE, TEXAS — The Texas Scorpions Hockey Organization is proud to announce a new long-term partnership with Dan's Bagels, naming the rapidly growing North Texas bakery as the Official Bagel Shop of the Texas Scorpions for the upcoming 2026-2027 season. The partnership brings together two organizations that believe in doing things the right way: through quality, consistency, hard work, and an unwavering commitment to serving the communities they call home. As the Texas Scorpions prepare for their inaugural season in Northlake, the organization continues building relationships with local businesses that share the same vision: creating something lasting for North Texas. A North Texas Success Story Founded in 2020, Dan's Bagels began with a simple idea: create an authentic, scratch-made sourdough bagel unlike anything available in North Texas. What started as an ambitious vision quickly became one of the region's fastest-growing bakery brands, earning a loyal following for its handcrafted bagels, premium ingredients, and commitment to doing things the right way. Every Dan's Bagel is made using traditional sourdough fermentation methods and baked fresh daily, creating the crispy exterior and chewy interior that has become the company's signature. Rather than taking shortcuts, Dan's Bagels built its reputation by focusing on craftsmanship, quality ingredients, and consistency—values that mirror the culture the Texas Scorpions are working to establish both on and off the ice. Today, Dan's Bagels has expanded beyond its original location with multiple North Texas stores, serving communities including Trophy Club, Grapevine, Argyle, and Fort Worth, while continuing to grow its loyal customer base across the Dallas-Fort Worth Metroplex. The menu has become known for far more than bagels alone, featuring made-to-order breakfast sandwiches, premium deli sandwiches crafted with Boar's Head meats, house-made cream cheeses, imported lox, and rotating specialty bagel flavors that keep customers coming back week after week. More Than a Sponsor For the Texas Scorpions, partnerships aren't measured by logos, they’re measured by relationships. "From our very first conversation with Dan and his team, it was obvious this wasn't going to be a traditional sponsorship," said Daniel Ernest, President and Owner of the Texas Scorpions Hockey Organization. "Dan's Bagels has built an incredible reputation throughout North Texas by focusing on quality, consistency, and treating every customer like family. That's exactly the type of business we want representing the Texas Scorpions. This partnership goes far beyond advertising, it brings together two organizations that genuinely care about the communities they serve." As the Official Bagel Shop of the Texas Scorpions, Dan's Bagels will become an integral part of the Scorpions experience both inside and outside the arena.

A Digital Partnership Built for 2026 One of the most exciting elements of this partnership extends well beyond game nights. The Texas Scorpions and Dan's Bagels will collaborate on an extensive content campaign throughout the season featuring Scorpions players inside Dan's Bagels locations and behind the scenes with the team. The partnership includes professionally produced commercials, lifestyle content, community features, and entertaining social media campaigns designed to connect with fans across multiple platforms. Select content will also be distributed through Two Goalies, one of hockey's fastest-growing creator brands. With millions of organic monthly views across Instagram, TikTok, Facebook, and YouTube, the partnership provides Dan's Bagels with exposure far beyond the traditional reach of a local sports sponsorship. "Our goal has always been to create partnerships that deliver measurable value," Ernest added. "Today's sponsorships have to be more than signage. They have to tell stories. They have to create content people actually want to watch. Together with Dan's Bagels, we're going to create entertaining, authentic content that showcases both brands while introducing thousands of new people to an incredible local business." Built on Community Perhaps the strongest connection between the Texas Scorpions and Dan's Bagels is their shared commitment to community. As the Scorpions establish themselves in Northlake, the organization has made community involvement one of its highest priorities through partnerships with local schools, youth sports organizations, businesses, and nonprofit initiatives. Dan's Bagels has built its own reputation the same way: by creating welcoming neighborhood destinations where quality products and exceptional service come first. That shared philosophy makes this partnership feel natural. It's about supporting local. It's about investing in North Texas. And it's about building relationships that extend far beyond a hockey season. Looking Ahead The inaugural season marks the beginning of an exciting new chapter for both organizations. As the Texas Scorpions continue building one of the premier semi-professional hockey organizations in the region, Dan's Bagels will be there every step of the way, fueling players, connecting with fans, and helping create an unforgettable game-day experience. Together, the Texas Scorpions and Dan's Bagels aren't just building a sponsorship, they're building something the North Texas community can be proud of.

About the Texas Scorpions The Texas Scorpions are a semi-professional hockey organization based in Northlake, Texas, committed to delivering an elite game-day experience while investing in the growth of hockey throughout North Texas. The organization proudly represents the City of Northlake through community involvement, youth engagement, and a commitment to excellence both on and off the ice. About Dan's Bagels Founded in 2020, Dan's Bagels is an award-winning North Texas bakery specializing in scratch-made sourdough bagels, handcrafted breakfast sandwiches, premium deli sandwiches, and house-made cream cheeses. Built on a passion for quality ingredients and traditional baking methods, Dan's Bagels has grown from a single neighborhood shop into one of the region's fastest-growing bakery brands, serving communities across Trophy Club, Grapevine, Argyle, and Fort Worth.